Anthony Cashel
UK Marketing and Operations Director at PayByPhone for Leaders of Great Britain
Articles published by Anthony Cashel
FEATURES | Published August 26th 2021, 7:07 am
Customer relationships – serving diverse stakeholders, building brand equity and staying ahead of competitors
PayByPhone is a wholly owned subsidiary of Volkswagen Financial Services AG and one of the fastest growing mobile payments companies in the world, processing more than £430 million in payments annually. Anthony Cashel, UK marketing and operations director, discusses the complex challenges of tackling multiple customer groups.
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