Asfana Ali

Asfana Ali

COMPANY DIRECTOR

NorthEast England

www.pplcare.com

Prioritising People's Lives

Notable Achievements

  • Home Care Provider Top 20 - 2021 and 2021
  • Home Care Group Top 20 - 2022

Asfana Ali is the managing director of Prioritising People’s Lives, a domiciliary care provider based in the Tees Valley. The company was established following my own experience as a carer. The company now has three branches and is focused on providing the best care to service users and also careers to carers.

Career Overview

Asfana grew up in Middlesbrough and between 1999 and 2002 worked for Her Majesty’s Royal Signals in telecommunications. However, having gained prior experience in business development in retail and empowered to give something back to the community, she sought to retrain as a carer and set up her own care service.

She studied Physiology at the University of Sunderland and later set up domiciliary care service, Prioritising People’s Lives, while on Jobseeker’s Allowance. Learning the business from the ground up and running it herself following its full launch in 2012, she has now attained a Level 5 Diploma in Management in Health and Social Care. Prioritising People’s Lives now provides domiciliary care across the Tees Valley, North Yorkshire and Northumberland on behalf of local authorities, focusing on the individual needs of each of their users.

In the News

A plethora of issues: PPL boss discusses fundamental problems affecting health and social care

News | Published May 9th 2022, 9:52 am

Responding to The Leaders Council’s Special Report on the impact of the Health & Care Bill, Asfana Ali, managing director of Tees Valley-based domiciliary care provider, Prioritising People’s Lives, shares her thoughts on the underlying issues afflicting the UK social care sector at present.Read more →


Popular Features

FEATURES | Published May 4th 2024, 10:02 am

Jane Green: A Lifetime of Care and Leadership

FEATURES | Published May 3rd 2024, 2:07 pm

A Symphony of Service: Chris Chaney at the Helm of CW+

Membership

Become A Member

Being a member of Leaders of Great Britain opens the door to an unparalleled array of high-profile leaders, offering you an exclusive opportunity to benefit professionally from their wealth of experience and leadership insights. Our membership is designed to foster your development and growth, connecting you with the minds that have shaped the modern world in various sectors.

Join us, and let’s shape your future with the guidance of the world’s most influential leaders.

Apply Now

© Copyright 2024, Leaders of Great Britain.