Barry Cupples is the CEO at Talon Outdoor, an independent out-of-home [OOH] media specialist and a significant player in the OOH agency sector.
Career Overview
Barry is a business executive with a proven track record at CEO level. Early in his career, he spent six years as CEO of marketing firm OMD Hungary [1994-2000], before spending a year at the helm of Assessor.
In 2001, he joined the Omnicom Media Group initially as CEO for Central and Eastern Europe, before being appointed chief executive for Omnicom Media Group in the Asia Pacific region. While there, he helped provide the inspiration behind some of the group’s award-winning media brands: OMD, PHD and M2M. He oversaw 40 offices in 15 different countries during this time, overseeing 3,100 staff, 15 national heads, two regional CEOs for PHD and OMD respectively, and six regional category champions.
In 2013, Barry was appointed CEO of Omnicom Media Group and headed up global investment for the business between until 2019, when he joined Talon.
In the News
DPAA, Comscore and Talon America to collaborate on first ever DOOH upfront
News | Published May 20th 2022, 9:30 am
DPAA, the leading global trade marketing association, has announced plans to partner up with media planner, transactor and evaluator, Comscore, and world leading independent out-of-home [OOH] media specialist, Talon, to host the first ever multi-network digital out-of-home [DOOH] upfront.Read more →
Talon moves to expand presence in North America, Asia-Pacific and the Middle East
News | Published May 9th 2022, 8:28 am
Talon, the world’s leading independent out-of-home [OOH] media specialist, has taken steps to strengthen its presence in North America, Asia-Pacific and the Middle East with new appointments in its leadership teams in the respective regions.Read more →
Talon Outdoor and VIOOH announce new partnership
News | Published March 29th 2022, 9:15 am
Talon Outdoor and VIOOH have recently announced a new partnership that will provide advertisers with access to premium digital out of home [DOOH] inventory on VIOOH’s marketplace via Atlas - Talon’s proprietary demand side platform [DSP].Read more →
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