Norman Wallis

Norman Wallis

London

Universal Attractions

Latest Podcast

Leadership Matters
Norman WallisLeadership Matters

Norman Wallis is an international tourism expert who specialises in creating family-oriented entertainment, from theme parks and immersive experiences to leading international attractions worldwide. He sits down with Scott Challinor to discuss the impact of Covid-19 on the leisure & tourism industry.

Norman Wallis is an international tourism expert who specialises in creating family-oriented entertainment, from theme parks and immersive experiences to leading international attractions worldwide.

Career Overview

Wallis is a sixth generation attractions professional whose great, great, great, great grandfather first started the family attractions business. He has experience working as a former marketing manager for Blackpool Tower, as well as international experience working as a lead consultant for leisure projects in Dubai, Russia, and Kazakhstan.

Wallis spent 12 years regenerating a derelict amusement park in Southport which became the Pleasureland amusement park in 2007. It now attracts more than half a million visitors in its 12-week season, and is owned and operated by Wallis’ north-west-based global tourism attractions company, Universal Rides. He is a regular partner for Southport's efforts to attract visitors and is an advocate of the 'Stand up for Southport' campaign.

Wallis also owns an international tourism consultancy called Universal Attractions, which has been instrumental in delivering “imagined worlds” for over 30 years.

Wallis is a former member of the North West Tourist Board Commercial Members Committee, and remains a member of IAAPA [the International Association of Amusement Parks and Attractions] which represents over 5,300 amusement-industry members in more than 100 countries worldwide. 

In October 2020, Wallis appeared on a Leaders Council of Great Britain & Northern Ireland podcast, discussing the importance of leadership and the impact it has had on his career to date.

Listen to Norman Wallis's Leaders of Great Britain podcast.

In the News

Pleasureland's Norman Wallis provides key support for Smith-Crallan fundraiser

News | Published October 12th 2021, 1:13 pm

Prominent Southport businessman Norman Wallis has stepped in at the last-minute to ensure a campaign group's highlight fundraiser is able to go ahead.Read more →


Popular Features

FEATURES | Published April 29th 2024, 6:08 am

Tracey Savage: The Resolute Headteacher Shaping Education in Kent

FEATURES | Published April 26th 2024, 11:11 am

Rizwana Mahmood: The Educational Reformer and Leader of People

FEATURES | Published April 26th 2024, 10:09 am

Andy Mills-Brown: Charting a Course for Success

Membership

Become A Member

Being a member of Leaders of Great Britain opens the door to an unparalleled array of high-profile leaders, offering you an exclusive opportunity to benefit professionally from their wealth of experience and leadership insights. Our membership is designed to foster your development and growth, connecting you with the minds that have shaped the modern world in various sectors.

Join us, and let’s shape your future with the guidance of the world’s most influential leaders.

Apply Now

© Copyright 2024, Leaders of Great Britain.